Chris Coughlin  -  Graphic Design  /  Creative Direction           Chris Coughlin  -  Graphic Design  /  Creative Direction           Chris Coughlin  -  Graphic Design  /  Creative Direction          .

Heart Health    
CONNECT





CONNECT, a research team that conducts phone-based clinical trials, reached out initially for a logo / branding package. After the success of the new visuals in increasing recruitment with teens, they brought me on to design their website.

Their target audience for the site was Baltimore community members 50+, so I worked weekly with a focus group of this demographic to make the design easy to read and navigate specifically for them.

I developed desktop and mobile simultaneously, both in english and spanish, to ensure a consistent viewing experience.